China Connect: a unique meeting to accelerate its business in China, March 12 and 13 in Paris
- Video Status
- Nov 6, 2019
- 3 min read
In less than a month will take place the 9th edition of China Connect, a unique meeting founder and organizer of the event, answered our behind-the-scenes questions about China Connect 2019 and current trends in Asia. Who is the event for? Since our launch in 2011, and even more with the gradual shift of the center of gravity of innovation to the East, China Rajput Status vediostatus.com Hindi | Royal Rajput Status | Rajputana Status In English | Rajput Attitude Status | Rajput Love Status | Rajput Shayari Connect is aimed at the general management, marketing, digital, innovation, media of international / European and French companies, in the retail, cosmetics, fashion, luxury, hospitality, tourism, food & beverage, consumer goods, automotive, banking, health ... sectors. These directions are increasingly recognizing the extraordinary vitality, creativity and technological know-how in APAC and China, which are likely to impact their global business to make it obsolete or give it a head start. In these times of acceleration, it is an unparalleled opportunity for 48 hours to look for inspiration, intelligence with the "Doers" from China and build its network. It's also an opportunity to upscale the teams here in Europe, on the activation levers when it comes to e-commerce cross border, travel retail, mobile payment and social networks in particular. China Connect is aimed at all those whom China questions, seduces, worries, who do not know how to go about it, or seek partners to get started. The theme of this edition is "The Experience Economy", for which reason (s) and what themes will be discussed? Chinese growth is sinking (to the point that the official figure of 6.5% is disputed), and the performance of Chinese brands challenges Western brands. At the same time, the rampant digitization of Chinese society (smartphone penetration, facial recognition, mobile payment, etc.) is multiplying access to a plethora of services on the one hand, and thus enriching, renewing and redefining the expectations / requirements of the other. consumers. In China, "technology is experience". In the country of "all-mobile", the taste for novelty, excesses, fun (apps of "beautification", gamification, memes, etc.), and of course the associated services (speed, simplicity, value for money) are the fertile breeding ground of the XXL Experience, online, like nowhere else. Experience generates and amplifies word of mouth, reputation, preference and commitment. These are therefore as many opportunities as obligations to be creative, surprising, different, daring, to emerge. The Experience will be addressed particularly in retail, tourism, entertainment and via payment, and will deal with the following topics: Are expectations of experiences equal wherever one lives in China? The trip as extreme entertainment and shopping experience. Art (increased), singularity, knowledge, and even the human relationship as (ultimate) luxury experiences. How does gaming and e-sports change consumer engagement beyond China? The future of the experience via customization and connected objects. What are the different e-commerce experiences that brands can create, and which ones to prioritize according to the priorities given to the brand experience? How to build a bridge between communication and entertainment for GenZ eager for experiences? What is the future for the Chinese "Expat" personal shopper "abroad in the shopping experience and their impact on your business? Finally to go even further in the Experience, we will screen exclusively in France, the film "People's Republic of Desire" Hao Wu. A Rajput Status vediostatus.com Hindi | Royal Rajput Status | Rajputana Status In English | Rajput Attitude Status | Rajput Love Status | Rajput Shayari dive unpublished in the world of live-streaming Chinese, a real societal phenomenon and marketing. Celebrity, fan, and fortune quest, an extreme portrait of this "idol factory", and social isolation in the digital age, on the famous live-stream platform YY, now owned by Chinese social network Weibo. To enter the bath by March 12 and 13, you can discover through 8 exclusive videos what 8 CEOs based in China think of the consumer experience on the spot:
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